"Rohan possesses the skill that sets the best copywriters apart from the rest: being able to find the right words at the right time." - Richard White, Marketing Consultant and Strategist
Print advertising is a far more intimate style of marketing. There's extra emotion and thought required, as you're actually giving the consumer something to take away and read.
Whether that's a digital download or a physically document, print advertising builds a strong connection with the consumer and the product, supporting and encouraging them to make that all-important decision.
Click on each image to see digital copies of the printed content I've produced.
A selection of brochures that were developed for Ford of Europe, which I wrote the copy for while working at the creative agency, Burrows.
A selection of brochures that were developed for Ford of Europe, which I also wrote the copy for while working at the creative agency, Burrows.
An overview of printed content produced for B2B and B2C audiences as part of the OneSavings Bank group plc.
It includes event handouts, posters, brochures and direct mail campaign content, where key messaging, concepts and designs were developed collaboratively with creative and communication executives.
Out of the Blue was a campaign created by the in-house team at Kent Reliance for Intermediaries (KRFI). Instead of developing a standard Christmas campaign as we had done in previous years, we were set the challenge of concepting a brand awareness push linked to Blue Monday, which is statistically the most depressing day of the year.
Beginning with the initial concept, we were tasked with building upon the brand's ongoing campaign of 'Odd is Good', while aligning the messaging with 'Blue Monday' in an impactful, yet sensitive way, without focusing in on the solemn nature of the day itself. It was my concept of ‘Out of the Blue’ that was chosen as the favourite, which built upon the theme of ‘odd’ while providing a gentle nudge to ‘blue’ both through the copy and the imagery.
With the concept in place, we created a suite of assets including digital banner ads, emails, website assets, retargeting ads and the main feature: a physical, ‘boomf-style’ direct mail piece, which featured brand messaging and a quiz-style competition mechanic. This was designed to entice mortgage brokers to bond together on this seemingly depressing day, while subtly promoting the brand and its services. Despite numerous revisions of the design and copy, the campaign was a success, creating a 14.16% uplift in organic traffic to our website and increasing engagement for that month.
If you're interested in communicating with your customers better, my experience and knowledge could help.
Here's how I could support you:
Email me at rohanparkerseal@gmail.com and let's start with a chat.
